The Business You Were Born to Build Is Hidden Inside the Hardest Thing You Ever Went Through
Jodi Finnan has spent 18 years as a brand strategist working with some of the biggest names in business. But the most epic thing she has ever built did not come from a boardroom brief. It came from watching her Staffy Harley survive two spreading cancers against all odds, spending years researching everything she could to keep him alive, and then losing him suddenly in October 2024 to something completely outside her control. In the middle of that grief she realised she was sitting on something nobody else had. Not a strategy. Not a framework. A brand born entirely from love, loss and a level of lived knowledge that no competitor could ever manufacture.
Jodi Finnan
Harleys Haus
Jodi Finnan is not your average business strategist. She is the woman who walks into a room and makeseveryone in it think bigger, move faster and back themselves harder than they did five minutes before sheopened her mouth.With 18 years of brand strategy and business growth consultancy under her belt, two industry awards, andwork alongside teams connected to Jamie Oliver and James Packer, Jodi has built a reputation as one ofthe most dynamic and fearlessly direct minds in the game. She is the founder of The Business Weapon andthe creator of Harley’s Haus, a premium dog wellness brand she built from the ground up out of grief, loveand an obsession with turning pain into purpose. Jodi knows what it means to bet on yourself when the odds are no
