Live Greener, Grow Better, Enjoy More!
Nobody tells you that building a business can feel lonely. That you can hit every milestone and still lie awake wondering if any of it matters. That the people you love most sometimes get the least of you. That you can win the rat race and still feel like a rat. Patti Beres has been there. As a foster care survivor, Army veteran, mother of four, and founder of a seven-figure sustainable business, she knows what it means to hustle through hard — and she also knows the moment she realized hustle alone was hollowing her out. In this signature talk, Patti draws an unexpected parallel between the science of a thriving lawn and the art of a thriving life. She doesn't shy away from the struggle — the burnout, the overwhelm, the invisible load women carry, the moments of wondering if it's all worth it. Because that's where most women actually are. And that's exactly where this message begins. Through her three-part framework — Live Greener, Grow Better, Enjoy More — audiences are invited to get honest about what they're really feeding their lives, rebuild from a foundation that actually holds, and reclaim the joy they've been postponing for someday. Whether you're just starting your entrepreneurial journey or years in and running on empty, this talk will remind you that growth was never meant to cost you everything. And that the life you're building is still worth showing up for — fully, presently, and on purpose. Attendees will leave with:
Patricia Beres
Founder, CEO
Patti Beres is a US Army veteran, mother of four, grandmother, and the founder of Be Green Pro — a science-based sustainable lawn care company serving over 3,500 clients and now in its 16th year. As one of only 1.7% of women entrepreneurs to build a seven-figure business, she knows what it takes to grow something extraordinary. But her most powerful growth story isn't about business. It's about discovering that the same principles behind a thriving lawn apply directly to a thriving life — and having the courage to share that truth out loud. From growing up in foster care, overcoming dyslexia, and breaking barriers as a woman in a male-dominated industry, Patti has turned every uphill climb into a masterclass in resilience, intention, and joy. Her new #1 best-selling book, The Grass is Greener: Stories of Growth for Lawn and Life, brings that journey to the world. Her signature message — Live Greener. Grow Better. Enjoy More. — meets women exactly where they are: building something meaningful while craving more presence, more connection, and more of the life they're actually working so hard to create. Patti doesn't just speak about growth. She lives it.
